Build the world
around the idea.

William works across creative direction, brand development, partnerships, design, and creative production. The output can take the form of identity, apparel, campaign imagery, music, merchandise, cultural programming, events, retail activations, or a connected creative world.

Projects that connect brand, product, music, fashion, art, community, and live experience are a natural fit. William’s portfolio includes brand ecosystems, apparel collaborations, campaign rollouts, artist development, merchandise, events, retail activations, and entertainment brands.

Yes. Partnerships are a core part of the practice. Past portfolio work includes collaborations and placements connected to Portland Gear, the Portland Trail Blazers, Red Bull, Marmoset, Nike, Adidas, and Dr. Martens.

Yes. His approach spans the initial idea, creative direction, identity and visual language, partnership development, product or experience production, campaign assets, and execution.

Yes. As Bocha, William has built a multidisciplinary artist and entertainment brand with more than two million streams, national touring, a performance at SOB’s NYC, and publishing, sync, and brand placements. His music projects also extend into visual identity, merchandise, promotion, and interactive work.

William is based in Portland, Oregon.

Email William at WillDHayes1226@gmail.com or connect on Instagram at @BochaTheGrape. Include a little context about the idea, project, or collaboration you have in mind.