About / William Hayes

Built across
disciplines.

Artist, entrepreneur, creator, visionary.

The practice

One creative practice. Many forms.

William Hayes is a Portland-based multidisciplinary creative director, brand builder, artist, entrepreneur, and producer. His work moves between fashion, music, culture, partnerships, events, and the systems that bring them together.

He builds brands, products, and creative worlds shaping the identity, designing the expression, developing the partnerships, and carrying the work into the real world. From music to marketing and art to activations, the goal stays consistent: turn ideas into impact across every medium.

The role

Vision, connection, execution.

William works where disciplines overlap. Through Produce Portland, he co-founded a creative collective spanning apparel, music, art, and community. As Bocha, he built a multidisciplinary artist and entertainment brand with more than two million streams, national touring, and publishing, sync, and brand placements.

That range makes it possible to see both the creative world and the practical path that brings it to life—from identity and product to campaigns, cultural programming, retail, and live performance.

What I bring

From idea to execution.

Creative Direction

Setting the vision, visual language, and connective idea that gives every output a shared world.

Brand Building

Developing identity, voice, products, and experiences into a recognizable whole.

Partnerships

Connecting brands, artists, communities, and cultural institutions around work with shared value.

Production

Moving ideas into campaigns, apparel, events, assets, and live environments.

Culture

Working across music, fashion, art, community, and the spaces where they meet.

Execution

Carrying the idea through—from first concept to the details people can see, wear, hear, and experience.

Start a conversation

Have an idea?
Let’s make it real.

WillDHayes1226@gmail.com

Built acrossdisciplines.